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Alpines is an outdoor apparel brand that I have been working on in my spare time for the better part of a year.
The logo was step one in the creative process, and had a blast coming up with an integrated mark that has four symbols within its design. The negative space in the middle doubles as a pine tree, as well as an upward-pointing arrow (symbolizing climbing, height, elevation) while the positive space triples as a tent, a mountain, and the letter A.
Be on the lookout for more Alpines in 2018.
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