Alpines is an outdoor apparel brand that I have been working on in my spare time for the better part of a year.

The logo was step one in the creative process, and had a blast coming up with an integrated mark that has four symbols within its design. The negative space in the middle doubles as a pine tree, as well as an upward-pointing arrow (symbolizing climbing, height, elevation) while the positive space triples as a tent, a mountain, and the letter A. 

Be on the lookout for more Alpines in 2018.

All work (unless otherwise noted) is © 2020 Geoff Harkins LLC