The creative brief for this rebrand project was based heavily on the need to retain current brand recognition.
This was to be achieved by integrating the original color palette and the imagery (arrows/motion/forward movement).
Here's a few words from founder, Tim Gresh:
Hi, I’m Tim and I’m the owner of Gresh Fit, LLC in West Chester, PA.
My parents would tell you I learned to ride a bike without training wheels when I was two-and-a-half years old. My fascination with bikes began with that maiden voyage. I only vaguely recall the event, but clearly remember colliding with a basketball pole at some point, then being dusted off my my older brother, only to get back on. I’m much older now, but I still enjoy almost anything on two-wheels. I started Gresh Fit in August, 2012, having been co-owner of Velo Souplesse Cycling and Fitness Center for 3-years prior.