The world needs more attorneys fighting the good fight. This brand identity is for one of them.
I was approached by Meredith Kaufman, an employment attorney working for a firm out of NYC. She was in the midst of planning her exit to start her own firm and decided to request my brand design services. After a quick initial call, I knew that this was going to be a fun project. She wanted simplicity, clean lines, no more than two colors, and the ability to extract a meaningful icon from her full logo.
This mark doubles as both the letter K and a bird in takeoff position. The stylized "f" keeps the full logo from becoming to wide, and adds horizontal versatility for placement in tighter spots.
Kaufman Law Firm PLLC dvocates for employee rights and helps companies comply with workplace laws. Visit kaufmanlawnyc.com to learn more.