Spread Bagelry is a successful bagel franchise with (soon to be) 6 locations in Philadelphia; Rittenhouse Square, the Pennsylvania University Campus, South Street, Center City, Bryn Mawr, Pa, as well as Wayne, Pa on the Philadelphia Main Line.

They approached me to refresh their brand from top to bottom, and I'm thrilled to be able to help them.

This project is currently ongoing, but when all is said and done, they will be outfitted with a new logo,

brand style guide, responsive website, and several print deliverables including menus, paperware, and window signage.

 

Their mission is simple:

"With our wood oven at the center, Spread Bagelry blends a modern sensibility with old world craft—
engaging the senses, welcoming people, and anchoring the communities we serve."
 

ORIGINAL

REFRESHED

All work (unless otherwise noted) is © 2020 Geoff Harkins LLC